Rooted in Culture, Growing in Wellness

Rich Rootz is a holistic wellness brand committed to healing the mind, body, and spirit while fostering community cohesion. We believe in the transformative power of practices like yoga, mindfulness, restorative justice, and peace circles to promote self-awareness and deepen our connection to the world around us. By embracing cultural diversity, we honor and share traditions that cultivate a more accepting and unified society.

At the heart of our philosophy lies the importance of stillness, observation, and a profound connection to nature. In addition to our wellness practices, we offer a line of natural, clean, and organic beauty and skincare products, including nourishing hair oils and rich body butters. Inspired by the healing practices of Belize and powered by plant-based ingredients, our products embody the essence of holistic health and self-care. Rich Rootz invites you to embark on a journey of wellness, community, and connection to the earth.

Emmaline Jones

Wellness Practioner

Emmaline is a versatile restorative justice practitioner and experienced yoga instructor. With a strong background in community service, she prioritizes the holistic health of community structures that impact individual experiences. Drawing from a global perspective, Emmaline values cultural diversity as a source of learning and growth. Her journey from a traditional western healthcare approach to a focus on social-emotional well-being and traditional healing arts has led her to explore practices such as herbalism, yoga, energy awareness, and connection to nature. By emphasizing the interconnectedness of healthy functioning communities and overall well-being.

Our Mission

Rich Rootz is a holistic wellness brand dedicated to healing the mind, body, and spirit while fostering community cohesion. We promote self-awareness through yoga, mindfulness, restorative justice, and peace circles, emphasizing cultural diversity to create a more unified society. We are committed to providing access to individuals from diverse backgrounds to help dismantle cyclical, inherited challenges. Honoring nature’s wisdom, we offer clean, organic skincare products inspired by the natural healing practices of Belize, empowering individuals and communities to heal and embrace their inherent beauty.

Our Philosophy;

At Rich Rootz, our philosophy centers on holistic wellness and the reconnection to nature, particularly for Black and brown individuals who navigate daily trauma. We believe in the transformative power of unity across cultures, fostering restorative justice and cultivating healing through practices like yoga and mindful movement.

What My Clients Say About Me

Rich Rootz is a transformative holistic wellness brand dedicated to healing the mind, body, and spirit while fostering unity within communities. Rooted in practices like yoga, mindfulness, restorative justice, and peace circles, Rich Rootz empowers individuals to cultivate self-awareness and deepen their connection to the world around them.

I've been using Rich Rootz's hair oil for months now, and my hair has never been healthier. The blend of natural ingredients is incredible, and it smells divine! What I love most, though, is how the brand aligns with my values. Their commitment to cultural diversity and restorative practices is inspiring. Every time I use their products, I feel like I'm part of something bigger—a movement toward healing and unity. Rich Rootz is a true gem!"

Jasmine T.

Wellness Advocate